Ananas Anam produces sustainable new materials from pineapple waste called ‘Piñatex’ and ‘Pinayarn’ derived from pineapple waste and sourced from farmers in the Philippines. Piñatex can be used as a sustainable and natural alternative to leather for the footwear, fashion, home accessories and interior markets. Piñatex is made from pineapple leaf fibres, a by-product from existing pineapple harvest. The production of Piñatex substantially reduces CO2 emissions in comparison to traditional leather production. Because it is derived from an agricultural waste product, it does not require additional land, water, fertilizer, or pesticides to produce. Valorising waste also reduces the amount of leaves being burnt, therefore saving CO2 from being released into the atmosphere.
Ananas Anam is a certified B-Corporation™ with both a female founder and CEO who strongly believe in the power of a circular economy. The company operates transparent and traceable supply chains and also has a high social impact on rural farming communities providing them with a stable and fair source of income. In 2021, Ananas Anam enabled the creation of over 300 jobs in rural farming communities in the Philippines. It was also awarded the Collaboration Award of the PETA Fashion Awards 2021, for Nike’s ‘Happy Pineapple’ collection of sneakers made from Piñatex.