Pakistan’s traditional retail sector is inefficient and disorganized. This creates multiple pain points, including eroded margins, high cost, stockouts, and inefficient use of time, for the FMCG‑focused suppliers and the two million traditional retailers in the market.
Dastgyr offers a digitally enabled marketplace for retailers and suppliers, backed by smart logistics and trade credit solutions. This allows the suppliers to manage large volumes of distributed demand much more efficiently and lower their cost to serve smaller retailers. It also provides them with unique real‑time data on local demand and purchasing trends. The small retailers benefit from more cost‑efficient (up to 10 per cent savings), as well as more flexible and efficient procurement. The company also launched Dastgyr Capital to offer BNPL financing to retailers, with the loans being underwritten by partners.
ADB Ventures SEED grant will support a reduction in the number of deliveries needed to serve and stock small and medium‑sized retailers with goods, the creation of at least eight local jobs, and mobilization of private sector co‑investment in the retail efficiency technology sector.
Dastgyr was founded by Muhammad Owais Qureshi and Zohaib Ali Malik, who worked together at Airlift. Both were founding team members at Airlift, one of Pakistan’s most funded and highest profile startups to date. Owais received a BSc from Lahore University of Management Sciences and previously worked as a business analyst at Rocket Internet, a business development manager at Hilal Foods, and a data and analytics manager at Careem. Zohaib also received a BSc from Lahore University of Management Sciences, previously worked as a forex trader at Pepperstone, and left his family’s business in industrial manufacturing and machinery to cofound Dastgyr.